Vision
In a larger perspective, besides promoting the HERBA GREEN Project, HERBA GREEN will exponentially enhance and tap the tourism potential of Kerala and coordinate to deliver a leisure experience that fulfilling the gaps in tourism infrastructure by developmental schemes. HERBA GREEN will act as the premier resource as well as development agency for tourism especially in northern Kerala and will transform Kerala to "Tourism Unlimited".
Mission
To organize scientific studies and surveys for the balanced and planned development of the destination. To facilitate tourism development of the area by setting up necessary infrastructure facilities like water and power supply, sanitation, solid waste disposal and road. To develop and improve existing as well as new tourist attractions in and around the area. impart technical and other guidance to all concerned, for tourism and related development in PATHEN PARA as well as northern Kerala